ARAI HELMET
ARAI reached out to me to collaborate on crafting visuals for their exciting new line of helmet shields, featuring a mesmerizing holographic and reflective effect coating on it.
As a top-leading brand in helmet crafting since 1926,the Japanese brand's reputation precedes them. With their helmets known for their speed and dynamic attributes, I sought to capture this essence throughout the shots, artfully incorporating motion blur to enhance the sense of motion and excitement.
Technical Direction
3D Modelling & Simulations
Production & Post
Art Direction
Direction, Design and Production —
Tom Vitale, Arai Helmet
Original Concept —
Arai Helmet
Production —
Tom Vitale
All works © Tom Vitale 2023. Please do not reproduce without the expressed written consent of Tom Vitale.